It’s your shot.

Par 4.Stroke 1.

The first teeWind 9 SW612 strokes played on this hole

Pull back. Let go.

The clever idea163 yds carry

The right shot148 yds, dry

WetCaptain Divot

WetLady Backspin

WetDr. Dogleg

  • Other visitors, last 36 strokes
  • Wet
  • Yours

050100 yds

Andy ReffLead product designer, Lowe’sCharlotte, N.C.

Product design is course management.

Play the right shot, not the clever one.

I turn complicated products into a clear next step. Working across design and front-end development taught me how an idea becomes a real experience. Today, at Lowe’s, the work connects customers, associates, platforms and teams.

Years
24
Case studies
9
Your round
–

Nine holes · nine case studies

The front nine

  2. Hole 2Par 4Lowe’s

    HomeCare+

    A visit becomes a relationship.

    Read the case

  3. Hole 3Par 3Allegion

    Phoenix

    One language. Many products.

    Read the case

  4. Hole 4Par 4Allegion

    Access Management

    The clever idea wasn’t the right one.

    Read the case

  5. Hole 5Par 5DriveCentric

    DriveCentric

    Every conversation. One customer.

    Read the case

  6. Hole 6Par 4Allegion

    Overtur

    See the result as you build it.

    Read the case

  7. Hole 7Par 3Lowe’s

    Loyalty

    Make the value hard to miss.

    Read the case

  8. Hole 8Par 3Lowe’s

    Badges

    Small achievements. Lasting connections.

    Read the case

  9. Hole 9Par 4Archive

    Portfolio, 2025–26

    A portfolio that answered back.

    Read the case

ApproachFour habitsEvery project

How I play it

  1. Reframe

    Find the question underneath the request.

    What people are trying to do, and what the organization needs.

    Seen in · Mylow

  2. Make it real

    Give people something real to respond to.

    A tangible example the whole team can challenge together.

    Seen in · Overtur

  3. Share the thinking

    Show the thinking, not just the work.

    Designers present their own decisions to the whole team.

    Seen in · Access Management

  4. Build capability

    Leave a team that gets better without you.

    Shared libraries and practices the team can repeat.

    Seen in · Phoenix

Experience · 2002 to now

A few chapters. One through-line.

  1. 2020 to now · Senior Product Designer → Lead Product Designer

    Lowe’s

    Lowe’s

    Today the work connects customers, associates, platforms, and teams. From HomeCare+ and loyalty to Mylow, Lowe’s agentic AI shopping advisor, I help turn complex journeys into experiences people can use with confidence.

  2. 2019 to 2020 · Senior UX Designer · Contract

    Encamp

    Encamp

    At an environmental compliance startup, I built a design system from the ground up and helped the team grow through onboarding and design operations.

  3. 2018 to 2019 · Senior Designer · Contract

    Allegion

    AllegionSchlageVon DuprinLCN

    The challenge grew beyond a single application: one digital language across a portfolio of security brands. That foundation carried into Overtur and Access Management.

  4. 2013 to 2018 · Creative Director / UX Lead

    DriveCentric

    DriveCentric

    As the founding design leader, I shaped the brand and the product together. Customer conversations, sales workflows, and a reusable system became parts of one coherent platform.

  5. 2002 to 2013 · Designer & Developer

    Agencies, startups & Finish Line

    Finish LineMedia SauceSlingshot SEOWeblink International

    Working across design and front-end development taught me how an idea becomes a real experience. Six roles, each one adding another way to understand the problem.

The clubhouseThe person behind the workCharlotte, N.C.

Still curious. Always.

Twenty-plus years in design, and I still get excited when a well-crafted experience comes together. I tend to dig deeper into things than I probably should, but that’s just my curiosity taking over.

  1. Andy speaking at a Lowe’s Tech talk
  2. Andy, Jorie and Chloe, their German Shepherd
  3. My wife and I at the CFF Gala

Also played with

  • Lowe’s
  • DriveCentric
  • Allegion
  • Encamp
  • General Motors
  • Ford
  • Nike
  • Puma
  • Finish Line
  • Indiana Pacers
  • PayPal
  • Yonomi
  • Schlage
  • AXA
  • Overtur
  • Von Duprin
  • LCN
  • CISA

Honors board

A nod to the work.

On the board
2
The goal
All of them

Honors boardAndy Reff2026

  1. Awwwards
    1. Honorable MentionPrevious portfolioMarch 2026
  2. GSAP
    1. Site of the DayPrevious portfolioApril 2026

The 19th holeRound overCharlotte, N.C.

Have a question in mind?

Back to the first tee

Playing as
Your round
–
Low round
Strokes played here
612

Andy Reff · Product designer

Playing as
Your round
Low round
Strokes played here

© 2026 Andy ReffPrivacyHow it’s built

The problem

The decision
What changed
What shipped

The full story

      Local rules · The first tee

      How to play

      1. Pull back from the ball. Let go.The further you pull, the harder the swing. The ring round the ball shows how hard.Mouse or thumb
      2. Or play it from the keyboard.Tab to the ball. The arrow keys aim and set the distance. Enter swings. Hold Space to fill the power ring, and let go.Keys
      3. Play it where it lies.The ball flies shorter out of the rough and shorter again out of sand. On the green you putt.Lies
      4. Water costs a stroke.So does a ball hit off the map. Either way it comes back to where you hit it from.Plus one
      5. Par is four.Your ball stays where you leave it. Come back later and it is still yours.Par 4
      6. Or put the club down and just read.Playing is optional. The work is one scroll down.Optional

      ⌘ / opens these rules from anywhere on the page

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