Andy Reff
Lead Product Designer at Lowe’s.
I turn complicated products into a clear next step.
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Mylow
Ask first. Shop second.
HomeCare+
A visit becomes a relationship.
Phoenix
One language. Many products.
Access Management
The clever idea wasn’t the right one.
All the work
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Mylow: Ask first. Shop second.
HomeCare+: A visit becomes a relationship.
DriveCentric: Every conversation. One customer.
Phoenix: One language. Many products.
Overtur: See the result as you build it.
Access Management: The clever idea wasn’t the right one.
Loyalty: Make the value hard to miss.
Badges: Small achievements. Lasting connections.
Portfolio, 2025–26: A portfolio that answered back.