Andy
Reff,
lead
product
designer
at
Lowe’s.
I
turn
complicated
products
into
a
clear next step
,
block by block
.
Mylow
Ask first. Shop second.
HomeCare+
A visit becomes a relationship.
Phoenix
One language. Many products.
Access Management
The clever idea wasn’t the right one.
DriveCentric
Every conversation. One customer.
Overtur
See the result as you build it.
All the work
About
Email Andy
Home
Work
About
Privacy
How it’s built
Mylow: Ask first. Shop second.
HomeCare+: A visit becomes a relationship.
DriveCentric: Every conversation. One customer.
Phoenix: One language. Many products.
Overtur: See the result as you build it.
Access Management: The clever idea wasn’t the right one.
Loyalty: Make the value hard to miss.
Badges: Small achievements. Lasting connections.
Portfolio, 2025–26: A portfolio that answered back.